Getting Better vs. Getting it Done

Joe Sutton -- Dec 1, 2011

Yesterday, I received almost 200 e-mails. The amazing part about that is that I don't think that is very unusual these days. My phone also started ringing about 7:30 AM and hadn't stopped when I snuck out at 5:30 PM. Don't get me wrong, being too busy certainly beats the alternative. But, it gets me thinking about the difference between things that need to get done each day and things that should be done.

The challenge is that if I spend my entire day doing the things that need to get done, it is difficult to find time to get better. I suspect that this is a common challenge faced by those in any profession. It is almost cliché for me to mention that the advent of smart phones and other devices has made it virtually impossible to disconnect from the constant stream of communications to think about what is really important.

The paradox is that in order to improveit  is almost mandatory to spend some time disconnected from the daily list of things that need to get done. I am constantly challenging myself to step back  from the day-to-day work and properly consider how to improve EducatorProtect. Thinking about how we could offer a product that appeals to a broader audience and at the same time offers great value to our existing clients I think about these that we could provide better service, or ways that we cannot wait repeating mistakes that we have made in the past. I think about how you perceive us and how we can effectively reach out to you.

If you are a regular reader of mine, you will not be surprised to know that one element of this post is to warm you up for some of the changes that we have coming shortly. However, discussing my thoughts and thought processes also helps me crystallize our strategy. I suspect that for many of you that it also provides you with a "misery loves company" view of the day-to-day struggles, challenges and opportunities that we all face.